What is the role of data audits in maintaining data quality?

Data audits play a crucial role in maintaining data quality by focusing on verifying and improving data accuracy and integrity. This process involves systematically reviewing data sets to ensure that the information is correct and reliable. Data audits identify inconsistencies, errors, and anomalies within the data, allowing organizations to implement corrective measures to uphold data quality standards.

When data accuracy is high, organizations can make more informed decisions based on trustworthy information. Integrity is also vital, as it ensures that data is consistent and has not been improperly altered or corrupted over time. Regular audits help establish processes that uphold these aspects of data quality, contributing significantly to better data governance and compliance with regulatory standards. Thus, the primary aim of conducting data audits aligns directly with the goals of ensuring data accuracy and integrity, which is why this choice is the correct answer.